Local SEO: Launching a Restaurant


When we received the call from the owners at The Americano Coffee Lounge a few months back we were intrigued at the idea - a coffee lounge, how is that different from a coffee shop? We knew we would build a website but our local SEO strategy would need to be loud and our keyword research would drive blog/page entries. 

First step, keyword research: We need to get this site to rank #1 and we have some competition from another local restaurant called "Americano" as well as a few large ranking competitors like YELP and an "Americano" themed coffee bar in Las Vegas. 

When we launched the site it took us 4 weeks to rank #1 on both Google and Bing and our content strategy has allowed the site to now rank for five different keywords (all of which will get to #1 in the first three months of launch). 

Second step has been social media and publicity. We continue to build a solid base and will launch the store with a social network of 1,000 people. We have secured some publicity along the way and will continue to see more as this store develops. 

Read Eater Nashville Story


Visit www.americanocoffeelounge.com

Blog Content Links:

Neighborhood Blogs

Americano Blogs


The Groundswell is a Digital Marketing Agency located in Dallas, TX
Visit us at www.thegroundwell.net