Search Engine Optimization & Digital Marketing
What Is SEO?
Search Engine Optimization or SEO simply put is the practice or activity of optimizing your site to raise your search engine scores to rank high on Google, Yahoo!, Bing or other search engines. It differs from paid advertising in that it brings “free” or “organic” traffic to your website. When people ask a search engine a query (a question or search term), whether they do that from a desktop, mobile device or voice command to an assistant (Alexa, Siri, etc.) SEO enables you to rank high in those results.
In days gone by people would name their companies AAA Plumber to glean from being the first listing in the Yellow Pages when people would turn to the Plumbing section in the yellow pages. SEO is not unlike this. However in SEO you don’t have to be called triple-A to outpace that double-A plumbing competitor.
A SEO strategy for a small to mid-size company will likely will require you to hire a digital marketing agency or an SEO consultant as a marketing expense. A SEO professional will help you use various SEO techniques in order to create “domain authority” for your website using content that aligns with the algorithms of Google. In addition they may use technical SEO (sometimes called on-page SEO) as well as local SEO which is essentially the business listing and mapping as well as claiming the business page for your business across a number of listing agencies. (read our post: 5 Articles To Read Before You Hire an SEO Agency)
By 2020, 50% of all searches will be voice searches. If you aren't ranked in the top-3 for a keyword it is likely you won't be found.